> ## Documentation Index
> Fetch the complete documentation index at: https://docs.voxhealth.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaigns

> Outbound SMS and call campaigns to a group of patients.

A campaign is a deliberate outbound send to a patient segment: recall reminders, unscheduled treatment, an opening you need to fill, a practice announcement.

**Front Desk → Campaigns.** Available when the `CAMPAIGNS` feature is enabled.

## Building one

<Steps>
  <Step title="Pick a segment">
    Who gets it. Segments are built from patient attributes and appointment history: patients overdue for a recall, patients with unscheduled treatment, patients at one location.
  </Step>

  <Step title="Choose the channel">
    **SMS** for anything short and actionable. **Call** when the ask needs a conversation. The agent places the call, has it, and books if the patient wants to.
  </Step>

  <Step title="Write the message">
    Say who you are, why you are calling or texting, and what you want them to do. One ask per campaign.
  </Step>

  <Step title="Review the list before sending">
    Look at the actual recipients, not just the count. This is where the wrong segment gets caught.
  </Step>

  <Step title="Send, then watch the results">
    The campaign view shows sends, replies, and bookings that came out of it.
  </Step>
</Steps>

## Frequency limits

VoxHealth limits how often the same patient can be contacted across campaigns, so a patient who is in three segments does not get three calls in a week. Check your practice's limits before scheduling overlapping campaigns.

<Warning>
  Campaign messages are marketing messages under US texting rules unless they are strictly about an existing appointment. Send them only to patients who have consented, keep `STOP` working, and stay inside daytime hours in the patient's timezone.
</Warning>

## What works

* **Small and specific beats large and general.** Fifty patients overdue for a specific recall outperforms two thousand generic ones.
* **Send when someone can answer.** A campaign that generates fifty replies at 6pm on a Friday generates fifty unanswered replies.
* **One ask.** A message that asks patients to book *and* update insurance *and* fill in a form gets none of the three.

## Related

* [Messages](/channels/messages): where replies land
* [Waitlist](/patients/waitlist): a better tool than a campaign for filling one specific opening